Robyn Rihanna Fenty's strategic use of media that increased branding to an impeccable level. As defined by the Public Relations Society of America , public relations is a strategic communication process that builds mutually beneficial relationships between o rganizations and their publics. From the start, Rihanna made it a key point to always include her audiences in the decisions that were made, and in turn, that helped boost the success of her preceding brands. In 2017, the

How a marketing agent earned the title 'Godmother of Fashion'. New York, the fashion capitol of America and amongst the top cities known for its heavy influence. How did it coin that term? I have always wondered if that just happened to be the place where the most fashionable people lived, or if it was the work of someone who gave it its prominence. It was none other than Eleanor Lambert. With a career spanning over 40 years, she managed to introduce the world to the importan